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The Bonesmasher Philosophy All the experts told us it is impossible to build a brand without spending huge amounts on advertisement. However, we believe it is possible to build a brand through customer satisfaction & loyalty. We believe that you are the best advertisement for us. Our philosophy is simple if you like our products and want us to survive just tell a few friends about us. In return we will always try to give you something back. The money we save on advertisement we will channel into free stuff for you. When was the last time any company gave you something worth while for free? The Bonesmasher boys together with you are trying to make history. To be the first internet rugby clothing company to build a rugby brand through its clients good will alone. Exclusivity We produce only a very small number (1000 shirts per rugby shirt design) of Limited Edition Rugby shirts every year. Our shirts are worn by insiders throughout the World. That is why, we are the Worlds most exclusive maker of Rugby shirts. Unique Rugby Clothes for Individuals We believe that individuals don't want to look like EVERYONE else. We remember a time when it was possible to find cool & unusual stuff to wear and not everything looked a like. If you want to be a clone go somewhere else please. Our customers are individuals and like it that way. Our Quality is superior Look what you get these days for your hard earned cash, normally the quality frankly is not very good. Buy one thing from us and you will understand what quality really means! Our materials are of great quality. Furthermore, our designs are truly exceptional.
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